We activate potential.
Founded in 2014 by Craig Lucas, Authenica has grown into a global movement focused on unlocking what matters most — human potential. Through experiential learning, curated communities, and high-impact programs, we create environments where leaders, teams, and organizations can elevate performance, deepen connection, and lead with authenticity.
We serve high-achieving professionals and purpose-driven organizations with one unshakable belief: when people thrive, businesses do too.
What We Do
We design and deliver experiences that drive real transformation — not through theory, but through trust, story, and intentional growth. Our approach integrates leadership development, cultural alignment, emotional intelligence, and neuroscience-backed tools to help people lead with clarity, connection, and conviction.
From founder-led startups to Fortune 500 companies, our programs are trusted by organizations around the world — not because they check a box, but because they change lives.
Our ECHO Framework
Every experience we deliver is built around four outcomes:
- Elevate clarity, energy, and impact
- Connect deeply to self, others, and purpose
- Heal the patterns and habits that hold people back
- Optimize performance through alignment, trust, and accountability
Who We Serve
We’ve created space for Fortune-ranked executives, Olympic athletes, entrepreneurs, artists, scientists, veterans, educators, and lifelong learners. From one-on-one and team interactions to full-company rollouts, each engagement is fully customized — because each journey is unique.
Whether you’re looking for:
- Advanced programs for team cohesion and professional development
- Executive coaching and team facilitation
- Experiential off-sites and corporate retreats
- Licensed content on demand
