Sharon Schreiber is a purpose-driven entrepreneur helping organizations create meaningful strategic initiatives that engage consumers, donors, influencers, patients, employees, and communities showcasing authentic branding – resulting in healthy top- and bottom-line gains. Sharon is the founder and CEO of BrandWeavers for Health, an integrated communication consultancy – partnering with nonprofits, medical groups, hospitals, government agencies, start-ups, global pharmaceutical companies, and health and wellness-driven companies to deploy strategies that fuel exceptional brand experiences. She is also the founder of Healthy-TXT a technology company designed to improve physician and patient communications around post, chronic, and preventive care.
Throughout her career, Sharon has excelled in designing strategies that positively impact the lives of others and the organizations she serves. Sharon lives by the credo: “doing well by doing good.” She is known for her contagious enthusiasm and an energy that cultivates deep relationships. Sharon is a graduate from The Ohio State University with a B.A. in Journalism.
Service offerings:
NON-PROFIT BRAND DEVELOPMENT & DONOR ENGAGEMENT:
Develop powerful fundraising and event experiences and strategies to advance the mission of nonprofit organizations across the country. Create compelling stories, targeted messaging and visionary design elements to rally the support of stakeholders and engage donors in meaningful and relevant conversations that inspire giving.
Customer journey mapping and experience design
We understand and map empathic pathways of understanding among specific populations. By designing the roadmap and delivering the right messages to the right audiences at the right time, we get results for our clients.
Brand development and optimization
With the shift to value-based care, branding is a top priority for healthcare organizations, key to consumer engagement, patient experience and your internal culture. We help create or optimize your brand based on data about your customers, strategic opportunities to gain market share, community health needs and perception.
Reputation management
Difficult to create, but often easily damaged, reputation is the heart of your brand. We can help you build and protect your reputation through good times and bad. Our proprietary web-reputation module allows direct real time feedback and ratings from patients, allowing quick response and triage, if needed.
Digital communications and engagement
From designing and building apps to social media, digital engagement opens broad new opportunities. We use digital platforms to help you reach and engage your constituents and the community.
Stakeholder engagement programs
Engaging key stakeholders—patients, physicians, policymakers and employees—means establishing ongoing communications. We’ll help create engagement programs that pave the way for continuous improvement and remain relevant even in challenging environments.
Turnkey health and wellness programs
We provide targeted, behavior-driven communication campaigns that change how people think about their health. We look at physiological health, social determinants and cultural factors that influence choices, and create programs using multiple channels, including logic-based text messaging.
Corporate social responsibility
Fulfilling your organization’s purpose and demonstrating your identity and deeply-held values can strengthen engagement with stakeholders. We can help develop new or bring together existing CSR initiatives across the company in a cohesive program.
Thought leadership
Thought leadership initiatives can elevate awareness, demonstrating understanding and front-line involvement. We help draw out and craft authentic messaging that positions the expertise of your leaders or your enterprise.
Creative design, advertising, production and media buying
Visual communications close the gap between brain and heart with authentic, relevant messages in print, audio, video or a virtual experience. Our team uses the power of storytelling to inspire the desired action.
Public and media relations
Our strategies protect, manage and foster relationships with your key stakeholders, telling your story in a way that builds trust and influence. Using paid, owned and earned media, we align every strategy with your business objectives.